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At Jessup's, we are a multi-generational, family run business.  Because of this, we treat every customer as family.  Our philosophy is to treat everyone with dignity & respect; always being ultra-fair in our business dealings.  This philosophy has existed since our first store opened in 1931 and we have found it never goes out of  style!  In today's world, we all enjoy a small business atmosphere. We guarantee you will find our store a place where they call you by name, provide exceptional customer service and truly value your business!!     

Gemstone of the Month


The ruby is a lustrous, deep red stone that has accrued special and symbolic meaning through time. Through the ages, the ruby has represented nobility, purity, and passion. From ancient times through the modern-day, rubies have been valued by cultures around the world.

Jewelry Repair Services

Jessup's of New Smyrna employs a full-time bench jeweler on staff and we complete all of our repairs in house. We offer a variety of jewelry services including ring sizing, stone setting, chain repair, ring refurbishing, rhodium finishing, etc.  We also change watch batteries, watch bands and do watch band sizing. 

Ring Spa Facebook

New and Estate Jewelry

We offer a large selection of vintage, antique & estate jewelry. In addition, we scour our wholesale vendors for the latest fashion design trends in new jewelry at discounted prices.  This allows us to pass those savings on to you.  Come visit our showroom to find your next stunning piece of jewelry! 

A collection of 3 diamond engagement and fashion rings. One is upright on its band with a round center stone. One is a collection of square princess cut diamonds in the center. This one is off center to the left and slightly out of focus. the Ring in the front right is a diamond moon shaped fashion or engagement ring.
Gucci link cross frosted in diamonds with a diamond accented bail laying sideways with a heavy rope chain

Authorized Citizen Watch Dealer

Stop by and shop our fine collection of Eco-Drive & Quartz model Citizen's watches. We are an authorized dealer for Citizen Watch Company.  Any new Citizen watch purchased from us carries their five (5) year limited warranty.

A wide selection of acoustic, bass, and electric guitar strings on shelves. Some featured strings are made by ernie ball, martin, and elixr.
An Ibanez AF86-VLS-12-01 Electric and Acoustic Hollow Body Guitar


We are the largest music store in Southeast Volusia County.  Whether you are a professional musician or novice, we carry the largest instrument and musical accessory collection in the area. Save yourself time & money and avoid the long, frustrating drive to Daytona Beach.    

Stop in to see our guitars, keyboards, instruments, amps, strings and more!  Just broke a string before that gig, come see us- fast!!

Tools and Sporting Equpment

Jessup's of NSB carries a wide variety of power tools and lawn equipment. If you are a contractor searching for a replacement tool or a new DIYer that is looking for a great deal. Please come and browse our tool room.

In addition, Jessup's carries a mixture of sporting equipment, including fishing poles, hunting gear and surfboards. Come take a look for your next outdoor adventure!

A full tool set made by Ryobi One Plus. Battery and charger is included with the tools. Tools include impact drill, right angle drill, and drill driver.

Peggy L.

"I brought in a ring today that I have had for many years. I wanted to have it checked and cleaned and Marissa was wonderful . She took care of everything and even gave me a new ring gift box as this ring I've had for over 35 years and I'm giving it to my daughter as a gift.
Jessup's is a family owned store that treat their customers like family. They repair as well as purchase jewelry. Go see them."

Robert S.

"Highly Recommended!
I went here in search of an engagement ring. I had a very specific design in mind and they were able to make it happen! My completely custom ring was done within 2 weeks. The expert jeweler produced an absolutely gorgeous ring that fit my specifications perfectly. Wonderfully helpful, professional, and kind service from beginning to end. Go here!"

Walter R.

"Lived in NSB for 2 decades and was delighted to discover this helpful, low-pressure establishment. Watch battery replaced in minutes and found that they had a staff member who did coin appraisal. Highly satisfied and will recommend to my extensive social network."


121 North Orange Street

New Smyrna Beach, FL. 32168, USA

(386) 428-3518

(386) 428-3514 (Fax)

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