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At Jessup's, we are a multi-generational, family run business.  Because of this, we treat every customer as family.  Our philosophy is to treat everyone with dignity & respect; always being ultra-fair in our business dealings.  This philosophy has existed since our first store opened in 1931 and we have found it never goes out of  style!  In today's world, we all enjoy a small business atmosphere. We guarantee you will find our store a place where they call you by name, provide exceptional customer service and truly value your business!!     

Gemstone of the Month


Often viewed as a stone of peace, some believe amethyst's calming presence produces soothing dreams by bringing the dreamer more in tune with the Divine. This clarity and peacefulness also extends to the waking mind. Amethysts are said to help the mind flow freely in both mental and metaphysical dimensions.

Jewelry Repair Services

Jessup's of New Smyrna employs a full-time bench jeweler on staff and we complete all of our repairs in house. We offer a variety of jewelry services including ring sizing, stone setting, chain repair, ring refurbishing, rhodium finishing, etc.  We also change watch batteries, watch bands and do watch band sizing. 

Ring Spa Facebook.jpg

New and Estate Jewelry

We offer a large selection of vintage, antique & estate jewelry. In addition, we scour our wholesale vendors for the latest fashion design trends in new jewelry at discounted prices.  This allows us to pass those savings on to you.  Come visit our showroom to find your next stunning piece of jewelry! 

A collection of 3 diamond engagement and fashion rings. One is upright on its band with a round center stone. One is a collection of square princess cut diamonds in the center. This one is off center to the left and slightly out of focus. the Ring in the front right is a diamond moon shaped fashion or engagement ring.
Gucci link cross frosted in diamonds with a diamond accented bail laying sideways with a heavy rope chain

Authorized Citizen Watch Dealer

Stop by and shop our fine collection of Eco-Drive & Quartz model Citizen's watches. We are an authorized dealer for Citizen Watch Company.  Any new Citizen watch purchased from us carries their five (5) year limited warranty.

A wide selection of acoustic, bass, and electric guitar strings on shelves. Some featured strings are made by ernie ball, martin, and elixr.
An Ibanez AF86-VLS-12-01 Electric and Acoustic Hollow Body Guitar


We are the largest music store in Southeast Volusia County.  Whether you are a professional musician or novice, we carry the largest instrument and musical accessory collection in the area. Save yourself time & money and avoid the long, frustrating drive to Daytona Beach.    

Stop in to see our guitars, keyboards, instruments, amps, strings and more!  Just broke a string before that gig, come see us- fast!!

Tools and Sporting Equpment

Jessup's of NSB carries a wide variety of power tools and lawn equipment. If you are a contractor searching for a replacement tool or a new DIYer that is looking for a great deal. Please come and browse our tool room.

In addition, Jessup's carries a mixture of sporting equipment, including fishing poles, hunting gear and surfboards. Come take a look for your next outdoor adventure!

Nailers and circular saws we offer in our store and seperated by type on the shelf . The circular saws include skilsaw milwaukee ryobi rigid and dewalt. Some nail guns we offer are bostitch porter cable rigid dewalt and black and decker.
A full tool set made by Ryobi One Plus. Battery and charger is included with the tools. Tools include impact drill, right angle drill, and drill driver.

Heather W.

"Best jeweler in New Smyrna Beach...Milton did a beautiful job repairing my one of a kind gold chain. Marissa was delightful and excited to show me how good it came out. I will do all my shopping at Jessups!"

John F.

"The friendly staff at Jessup's from the owner of the company all the way down to the sales clerks are exceptional people they’re there for everything you need from consultation to sales they hit a number 10 all the way around."

Barbara V.

"Always A+ service, friendly and knowledgeable staff in a clean and professional looking environment. Milton did a beautiful job of re-sizing my ring in a timely manner for my requested rush job. Thanks so much!"


121 North Orange Street

New Smyrna Beach, FL. 32168, USA

(386) 428-3518

(386) 428-3514 (Fax)

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