
WELCOME TO JESSUP'S OF NEW SMYRNA
FAMILY OWNED AND OPERATED SINCE 1931
WHO WE ARE
At Jessup's, we are a multi-generational, family run business. Because of this, we treat every customer as family. Our philosophy is to treat everyone with dignity & respect; always being ultra-fair in our business dealings. This philosophy has existed since our first store opened in 1931 and we have found it never goes out of style! In today's world, we all enjoy a small business atmosphere. We guarantee you will find our store a place where they call you by name, provide exceptional customer service and truly value your business!!
Gemstone of the Month
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Citrine
​Citrine has been referred to as the "success stone," "merchant's stone" or "money stone." Because of its yellow color, citrine is thought of as a joyous stone with sunshiny energy to brighten up the lives of those who work with it and wear it.
Jewelry Repair Services
Jessup's of New Smyrna employs a full-time bench jeweler on staff and we complete all of our repairs in house. We offer a variety of jewelry services including ring sizing, stone setting, chain repair, ring refurbishing, rhodium finishing, etc. We also change watch batteries, watch bands and do watch band sizing.

New and Estate Jewelry
We offer a large selection of vintage, antique & estate jewelry. In addition, we scour our wholesale vendors for the latest fashion design trends in new jewelry at discounted prices. This allows us to pass those savings on to you. Come visit our showroom to find your next stunning piece of jewelry!



Authorized Citizen Watch Dealer
Stop by and shop our fine collection of Eco-Drive & Quartz model Citizen's watches. We are an authorized dealer for Citizen Watch Company. Any new Citizen watch purchased from us carries their five (5) year limited warranty.


Music
We are the largest music store in Southeast Volusia County. Whether you are a professional musician or novice, we carry the largest instrument and musical accessory collection in the area. Save yourself time & money and avoid the long, frustrating drive to Daytona Beach.
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Stop in to see our guitars, keyboards, instruments, amps, strings and more! Just broke a string before that gig, come see us- fast!!
Tools and Sporting Equpment
Jessup's of NSB carries a wide variety of power tools and lawn equipment. If you are a contractor searching for a replacement tool or a new DIYer that is looking for a great deal. Please come and browse our tool room.
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In addition, Jessup's carries a mixture of sporting equipment, including fishing poles, hunting gear and surfboards. Come take a look for your next outdoor adventure!


Heather W.
"Best jeweler in New Smyrna Beach...Milton did a beautiful job repairing my one of a kind gold chain. Marissa was delightful and excited to show me how good it came out. I will do all my shopping at Jessups!"
John F.
"The friendly staff at Jessup's from the owner of the company all the way down to the sales clerks are exceptional people they’re there for everything you need from consultation to sales they hit a number 10 all the way around."
Barbara V.
"Always A+ service, friendly and knowledgeable staff in a clean and professional looking environment. Milton did a beautiful job of re-sizing my ring in a timely manner for my requested rush job. Thanks so much!"
CONTACT
121 North Orange Street
New Smyrna Beach, FL. 32168, USA
(386) 428-3518
(386) 428-3514 (Fax)